{"id":93713,"date":"2024-09-12T22:20:43","date_gmt":"2024-09-12T19:20:43","guid":{"rendered":"https:\/\/www.lovendal.ro\/wp52\/?p=93713"},"modified":"2024-09-12T22:20:43","modified_gmt":"2024-09-12T19:20:43","slug":"micile-mari-secrete-ale-madonnei-un-produs-de-marketing-senzational-al-culturii-muzicale","status":"publish","type":"post","link":"https:\/\/www.lovendal.ro\/wp52\/micile-mari-secrete-ale-madonnei-un-produs-de-marketing-senzational-al-culturii-muzicale\/","title":{"rendered":"Micile „mari” secrete ale Madonnei: un produs de marketing „senza\u0163ional” al culturii muzicale"},"content":{"rendered":"

\"\"<\/a>Cine n-a auzit de Madonna?<\/strong> Celebra c\u00e2nt\u0103rea\u0163\u0103 american\u0103 este considerat\u0103 a fi „regina pop”<\/em> a lumii, fiind recunoscut\u0103 pentru reinventarea ei continu\u0103 \u0219i versatilitatea \u00een produc\u021bia muzical\u0103, compozi\u021bia \u0219i prezentarea vizual\u0103. Madonna era mare vedet\u0103 \u00eenc\u0103 din anii ’80, \u00eencep\u00e2nd cu celebra melodie „Like a Virgin”<\/em><\/strong> (1984). \u00cenc\u0103 de la \u00eenceputuri, Madonna \u00eencarna un produs tipic al culturii muzicale: avea o „biografie” senza\u021bional\u0103, un fizic senza\u021bional, un mod de via\u021b\u0103 senza\u021bional, un repertoriu senza\u021bional, un public senza\u021bional \u0219i venituri senza\u021bionale.<\/p>\n

Totul a \u00eenceput cu schimbarea numelui propriu; vedeta declara \u00een revista „Penthouse”<\/em><\/strong> c\u0103 „singura persoan\u0103 cu numele Madonna de care am auzit p\u00e2n\u0103 acum a fost mama mea”<\/em>. Aceasta se numea Madonna Louise Fortin (Ciccone), deced\u00e2nd la mai pu\u021bin de un deceniu de la na\u0219terea Madonnei; a\u0219adar, vedeta american\u0103 i-a preluat numele mamei sale. Mai exact, i s-a spus astfel, \u00eenc\u0103 de copil\u0103, „fiindc\u0103 sem\u0103na izbitor cu mama sa moart\u0103 de cancer”<\/em>. Star-sistemul a preluat ca benefic acest supranume, c\u0103ci cum s\u0103 lansezi \u00een SUA o vedet\u0103 cu numele (real) de „Louise Veronica Ciccone”<\/strong>?!<\/p>\n

Odat\u0103 rezolvat\u0103 (de la sine) aceast\u0103 problem\u0103, urm\u0103toarea const\u0103 \u00een compunerea unei biografii. Madonna trebuia s\u0103 fi pornit \u00een carier\u0103 de la nimic sau aproape nimic. „Cazul” ei prezint\u0103, \u00eent\u00e2mpl\u0103tor, reale indicii \u00een acest sens, care indicii, desigur, vor fi periate, exagerate sau modificate, func\u021bie de portretul-robot menit s\u0103 corespund\u0103 standardurilor „admise” de cultura muzical\u0103. Madonna provine dintr-o familie de emigran\u021bi: mama, de\u0219i n\u0103scut\u0103 la Michigan, are s\u00e2nge franco-canadian, iar tat\u0103l ei – inginer la Chrysler, fiind descendentul unui cuplu de italieni emigran\u021bi din Abruzzo. Cum mama \u00eei moare c\u00e2nd abia a \u00eemplinit 9 ani, \u0219i fiind cea mai mare \u00eentre cei 6 copii, mama vitreg\u0103 (tat\u0103l se rec\u0103s\u0103tore\u0219te la un an \u0219i jum\u0103tate de la decesul primei so\u021bii), \u00eei d\u0103 un rol \u00een cadrul personalului de serviciu. „Cred c\u0103 adolescen\u021ba mea s-a consumat av\u00e2nd grij\u0103 de bebelu\u0219i \u0219i schimb\u00e2nd scutece \u0219i \u0219or\u021bule\u021be. M-am considerat o veritabil\u0103 cenu\u0219\u0103reas\u0103. \u0218ti\u021bi cum e. Am avut aceast\u0103 mam\u0103 vitreg\u0103 \u0219i toat\u0103 treaba de f\u0103cut \u0219i a fost \u00eengrozitor. Niciodat\u0103 nu ie\u0219eam \u0219i nu aveam rochii dr\u0103gu\u021be”<\/em> – declara Madonna.<\/p>\n

Despre tat\u0103l ei, vedeta declara: „Am fost feble\u021bea lui. \u0218tiam cum s\u0103-l \u00eenv\u00e2rt pe degete… Tata a fost modelul meu \u00een via\u021b\u0103”<\/em>. P\u00e2n\u0103 c\u00e2nd i-a fost idol? Una peste alta, destul de pu\u021bin\u0103 vreme, dat fiind c\u0103, dup\u0103 secretele divulgate de un coleg de \u0219coal\u0103, Colin McGregor, s\u0103pt\u0103m\u00e2nalului englez „News of the World”<\/em><\/strong> – „Louise era fata cu cele mai multe prejudec\u0103\u021bi”<\/em>, fapt ce n-a \u00eempiedicat-o, la numai 12 ani, s\u0103 se cedeze acestui Colin, \u0219i, la numai 18 ani s\u0103-i permit\u0103 celebrului fotograf Bill Stone s\u0103-i execute un set de ipostaze-nud. „Mi se p\u0103rea c\u0103 am \u00een fa\u021ba ochilor odaliscele lui Matisse”<\/em> va declara Stone. „Era o dansatoare des\u0103v\u00e2r\u0219it\u0103 \u0219i foarte ingenioas\u0103 \u00een alegerea pozi\u021biilor pentru fotografiat”<\/em>. Ciudat mod de a-\u0219i idolatriza tat\u0103l \u0219i convingerile sale puritane… Dealtfel, cu non\u0219alan\u021b\u0103, vedeta va recunoa\u0219te ulterior: „\u00cemi amintesc c\u0103 \u00eemi pl\u0103cea corpul meu \u0219i nu-mi era ru\u0219ine de el; \u00eemi pl\u0103ceau b\u0103ie\u021bii \u0219i nu aveam inhibi\u021bii”<\/em>.<\/p>\n

Nota de mistificare prin „ajust\u0103ri” dibace continu\u0103 s\u0103 fie vizibil\u0103 \u0219i \u00een alte divulg\u0103ri: „Dar c\u00e2nd e\u0219ti a\u0219a de agresiv\u0103, b\u0103ie\u021bii trag o concluzie gre\u0219it\u0103 despre tine, \u00ee\u021bi confund\u0103 \u00eendr\u0103zneala cu promiscuitatea sexual\u0103. Apoi, c\u00e2nd v\u0103d c\u0103 nu primesc ceea ce au crezut c\u0103 po\u021bi s\u0103 le dai, se \u00eentorc \u00eempotriva ta. Am trecut printr-o perioad\u0103 c\u00e2nd fetele m\u0103 considerau \u00eentr-adev\u0103r pierdut\u0103, iar b\u0103ie\u021bii m\u0103 numeau „nimpho” \u0219i auzeam apelative ca „t\u00e2rf\u0103”. \u0218i mi se spunea astfel pe vremea c\u00e2nd eram \u00eenc\u0103 virgin\u0103”<\/em>. Atunci, min\u0163ise Colin McGregor?<\/p>\n

\u00cen 1977, Madonna c\u00e2\u0219tig\u0103 o burs\u0103 de studii pentru a frecventa un curs de dans la Universitatea din Michigan. Dar la sf\u00e2r\u0219itul primului an \u00een\u021belege c\u0103, dac\u0103 dore\u0219te s\u0103 devin\u0103 o vedet\u0103, trebuie s\u0103-\u0219i \u00eencerce \u00een alt\u0103 parte norocul. \u00centr-o sear\u0103, la o petrecere urmat\u0103 de dans, la colegiu, a \u00eent\u00e2lnit un muzician negru, Steve Bray; \u00een cele din urm\u0103, a fost cooptat\u0103 \u00een mica lui orchestr\u0103 R&B. Dup\u0103 o vreme, l-a p\u0103r\u0103sit \u0219i pe Bray \u0219i universitatea \u0219i s-a mutat la New York. Apartamentul ei de pe strada 4 \u0219oseaua B „a reprezentat m\u00e2ndria \u0219i bucuria mea, deoarece era cea mai pioas\u0103 vecin\u0103tate \u00een care a\u0219 fi putut locui”<\/em> declara Madonna.<\/p>\n

La New York, a descins ca o feti\u0219can\u0103 cam gr\u0103su\u021b\u0103, \u00eembr\u0103cat\u0103 \u0219i \u00eenc\u0103l\u021bat\u0103 excentric \u0219i purt\u00e2nd la g\u00e2t 3 sau 4 l\u0103n\u021bi\u0219oare. \u00cen geant\u0103, ducea \u00eentreaga ei avere, 30 dolari. \u00cenc\u0103 din primele momente cunoa\u0219te adev\u0103rata foame, care o \u00eempinge s\u0103 g\u0103seasc\u0103 de m\u00e2ncare \u00een sacii de gunoi din Time Square. „Dar \u00een sinea mea clocotea marea voin\u021b\u0103 de a ajunge, de a p\u0103trunde, de a urca”<\/em> – spunea aceea\u015fi Madonna. Din nou, un slogan a\u0219teptat \u0219i gustat de public, \u00eent\u0103rind pe cel referitor la originea „umil\u0103”.<\/p>\n

Mai departe, Madonna prime\u0219te o burs\u0103 – aceast\u0103 „burs\u0103” intr\u0103 \u0219i ea \u00een re\u021betatul fabrica\u021biei mitului, dezv\u0103luind \u0219i \u00eent\u0103rind sloganul c\u0103 e vorba de societatea tuturor posibilit\u0103\u021bilor – pentru teatrul american de dans Alvin Ailey. \u00cel p\u0103r\u0103se\u0219te dup\u0103 c\u00e2teva luni, ca s\u0103 se perfec\u021bioneze cu dansatoarea Pearl Lang. Nu prea mult\u0103 vreme. Mai trebuie s\u0103 c\u00e2\u0219tige \u0219i bani. Cum ? Ca model. Poza aproape regulat pentru casele de fotografie ale unei New School de cercet\u0103ri sociale. Se ata\u0219eaz\u0103 de un muzician, Dan Gilroy. Orchestra acestuia nu se „etala” \u00eendeajuns pentru gustul junei, a\u0219a c\u0103 o las\u0103 balt\u0103. Alc\u0103tuie\u0219te, \u00een Manhattan, cu Steve Bray, vechiul prieten, un grup de raggle-taggle. Singurul succes: \u0219ansa de a-l \u00eembrobodi pe un manager care o mut\u0103 \u00een vestul ora\u0219ului \u0219i o ajut\u0103 s\u0103-\u0219i \u00eencropeasc\u0103 o orchestr\u0103, apelat\u0103 Madonna, cu care b\u00e2ntuie cluburile.<\/p>\n

\u00centre timp, Madonna se \u00eemprietene\u0219te cu Mark Kamins, DJ, cu care \u00eenregistreaz\u0103 c\u00e2teva benzi. \u00cenregistreaz\u0103 \u0219i un dublu succes amoros; \u0219i Bray \u0219i Kamins se cred prim-amorezii ei. Pe ce se bazeaz\u0103 fiecare? Pe alc\u0103tuirea primului album al Madonnei. Pentru acest lucru, ea alege pe… un al treilea, respectiv produc\u0103torul Reggie Lucas. C\u00e2t timp se lucra la albumul Madonna, reputa\u021bia ei de devoratoare de b\u0103rba\u021bi era mult superioar\u0103 aceleia de c\u00e2nt\u0103rea\u021b\u0103. Despre Steve Bray, se spune c\u0103 a fost „b\u0103rbatul care i-a schimbat via\u021ba” \u0219i „primul dintr-o serie de „logodnici” utili”. Deja din acest moment via\u021ba ei sentimental\u0103 \u0219i cea profesional\u0103 p\u0103\u0219esc la unison.<\/p>\n

„Mi-am croit drum f\u0103c\u00e2nd trotuarul”<\/em>, admite ea, acum, cu o cruzime acuzatoare, repet\u00e2nd de fapt cuvintele ce revin \u0219i \u00een c\u00eentecul ei „Material girls”<\/em><\/strong>. Dragostea pentru Steve a \u021binut doar p\u00e2n\u0103 a \u00eent\u00e2lnit un alt b\u0103iat util carierei sale. Dan Gilroy, care-i pune o chitar\u0103 \u00een m\u00e2n\u0103, o determin\u0103 s\u0103 c\u00e2nte \u00een grupul s\u0103u \u0219i-i ia locul lui Steve.<\/p>\n

\u00cen fine, apare primul album Madonna (1984). Se vinde \u00een 6 milioane de exemplare. \u00eenainte de a lucra la al doilea disc, „Like a Virgin”<\/em><\/strong>. \u00ce\u0219i schimb\u0103 iar logodnicul, \u00eendr\u0103gostindu-se de Johnny Benitez, DJ \u0219i d\u00e2nsul. Alt doilea disc – 10 milioane buc\u0103\u021bi v\u00e2ndute. Succesul e considerabil, iar cel financiar – excep\u021bional. Momentul e, ca de obicei, exploatat: c\u00e2nt\u0103rea\u021ba apare \u00een filme, \u00eent\u00e2i \u00een „Vision Quest”<\/em><\/strong> \u015fi apoi \u00een „C\u0103ut\u00e2nd-o disperat pe Susan”<\/em><\/strong>.<\/p>\n

\u00cen 1985, la turnarea unui film video, Madonna \u00eel \u00eent\u00e2lne\u0219te pe Sean Penn, fiul regizorului Arthur Penn \u0219i, ca \u00een pove\u0219ti, ea, care pare convins\u0103 c\u0103 va fi \u0219i o bun\u0103 actri\u021b\u0103, se \u00eendr\u0103goste\u0219te de Sean: „M\u0103 g\u0103seam \u00een v\u00e2rful unei sc\u0103ri, a\u0219tept\u00e2nd ca tehnicienii s\u0103 termine de aranjat luminile, c\u00e2nd am realizat c\u0103 jos se afla un b\u0103iat cu ochelari fumurii \u0219i \u00eenc\u0103l\u021b\u0103ri din piele, care m\u0103 tot privea. Am \u00een\u021beles pe loc c\u0103 m\u0103 voi \u00eendr\u0103gosti de el \u0219i vom \u00eencheia o c\u0103s\u0103torie. Chiar a\u0219a s-a \u00eent\u00e2mplat. Atunci, ini\u021bial, am fost rece, i-am aruncat numai un „Ciao”, dar el a continuat s\u0103 m\u0103 a\u0219tepte… Pe urm\u0103, am \u00eemp\u0103r\u021bit flori \u00eentregii trupe \u0219i mi-am oprit una. C\u00e2nd el, descurajat, se preg\u0103tea s\u0103 plece, l-am oprit. A\u0219teapt\u0103, am ceva pentru tine! Am fugit la etaj \u0219i i-am adus un trandafir”<\/em>. Cei doi se c\u0103s\u0103toresc la 16 august 1985 la Malibu, \u00een California.<\/p>\n

\u00cen anii ei de glorie – ’80 – mirajul ritualului scenic al Madonnei e descris am\u0103nun\u021bit: „Mi\u0219c\u0103 violent din \u0219olduri, \u00ee\u0219i unduie\u0219te p\u00e2ntecul, \u00ee\u0219i scutur\u0103 fundul, \u00ee\u0219i coboar\u0103 genele, face semne cu limba, \u00ee\u0219i scap\u0103r\u0103 sutienul violet sc\u00e2nteietor. Mul\u021bimea schel\u0103l\u0103ie \u0219i url\u0103, iar orchestra \u00eei d\u0103 b\u0103taie \u00eenainte (…) Zei\u021ba \u0219i adoratorii s\u0103i s-au desp\u0103r\u021bit – pentru ca una s\u0103-\u0219i lepede masca \u0219i s\u0103-\u0219i spele pielea \u00eenro\u0219it\u0103 unde sutienul violet t\u0103iase adinc \u00een carne – ceilal\u021bi s\u0103 se \u00eentoarc\u0103 la distrac\u021biile lor „<\/em>.<\/p>\n

\u00cen realitate, cine este Madonna? Fire\u0219te, ea a fost \u015fi este un produs mitic al mass-mediei. „Am fost o fat\u0103 lini\u0219tit\u0103 (pe c\u00e2nd eram virgin\u0103). Nu mi-am pierdut fecioria p\u00e2n\u0103 c\u00e2nd n-am \u0219tiut bine ce am de f\u0103cut”<\/em> spunea odat\u0103 Madonna. Dac\u0103 pentru zeci milioane de oameni, ea a fost \u015fi este un idol, un personaj imitabil \u0219i adorabil, pentru sine \u00eens\u0103\u0219i, Madonna e o fiin\u021b\u0103 scindat\u0103, fracturat\u0103 \u0219i, foarte probabil, necunoscut\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cine n-a auzit de Madonna? Celebra c\u00e2nt\u0103rea\u0163\u0103 american\u0103 este considerat\u0103 a fi „regina pop” a lumii, fiind recunoscut\u0103 pentru reinventarea ei continu\u0103 \u0219i versatilitatea \u00een produc\u021bia muzical\u0103, compozi\u021bia \u0219i prezentarea vizual\u0103. Madonna era mare vedet\u0103 \u00eenc\u0103 din anii ’80, \u00eencep\u00e2nd … <\/p>\n

Cititi mai multe<\/a><\/p>\n","protected":false},"author":1,"featured_media":93714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[1270,1393,4996,1945,19274,7546,1371,8083,5607,4609,4823,5908,304,8139,4713,9801,30,525,19275,23,327,19276,2250],"class_list":["post-93713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monden","tag-bursa","tag-california","tag-cantareata","tag-casatorie","tag-chrysler","tag-club","tag-dans","tag-dj","tag-fotograf","tag-inginer","tag-interviu","tag-italian","tag-madonna","tag-malibu","tag-michigan","tag-monden","tag-muzica","tag-new-york","tag-sean-penn","tag-sua","tag-teatru","tag-time-square","tag-universitate","resize-featured-image"],"yoast_head":"\nMicile "mari" secrete ale Madonnei: un produs de marketing "senza\u0163ional" al culturii muzicale - Secretele lui Lovendal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lovendal.ro\/wp52\/micile-mari-secrete-ale-madonnei-un-produs-de-marketing-senzational-al-culturii-muzicale\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micile "mari" secrete ale Madonnei: un produs de marketing "senza\u0163ional" al culturii muzicale\" \/>\n<meta property=\"og:description\" content=\"Cine n-a auzit de Madonna? 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