{"id":92346,"date":"2024-08-04T16:55:57","date_gmt":"2024-08-04T13:55:57","guid":{"rendered":"https:\/\/www.lovendal.ro\/wp52\/?p=92346"},"modified":"2024-08-04T16:57:07","modified_gmt":"2024-08-04T13:57:07","slug":"sefa-companiei-logitech-vrea-sa-creeze-un-mouse-etern-care-sa-fie-inchiriat-nu-vandut-utilizatorilor-prin-abonamente-pe-toata-viata-va-amintiti-de-nu-vei-detine-nimic-si-vei-fi-fericit","status":"publish","type":"post","link":"https:\/\/www.lovendal.ro\/wp52\/sefa-companiei-logitech-vrea-sa-creeze-un-mouse-etern-care-sa-fie-inchiriat-nu-vandut-utilizatorilor-prin-abonamente-pe-toata-viata-va-amintiti-de-nu-vei-detine-nimic-si-vei-fi-fericit\/","title":{"rendered":"\u015eefa companiei Logitech vrea s\u0103 creeze un &#8222;mouse etern&#8221;, care s\u0103 fie \u00eenchiriat (nu v\u00e2ndut) utilizatorilor, prin abonamente pe toat\u0103 via\u0163a. V\u0103 aminti\u0163i de &#8222;nu vei de\u021bine nimic \u0219i vei fi fericit&#8221;?"},"content":{"rendered":"<figure id=\"attachment_92347\" aria-describedby=\"caption-attachment-92347\" style=\"width: 368px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.lovendal.ro\/wp52\/wp-content\/uploads\/2024\/08\/mouse-pt-totdeauna.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-92347\" src=\"https:\/\/www.lovendal.ro\/wp52\/wp-content\/uploads\/2024\/08\/mouse-pt-totdeauna.jpg\" alt=\"\" width=\"378\" height=\"270\" srcset=\"https:\/\/www.lovendal.ro\/wp52\/wp-content\/uploads\/2024\/08\/mouse-pt-totdeauna.jpg 378w, https:\/\/www.lovendal.ro\/wp52\/wp-content\/uploads\/2024\/08\/mouse-pt-totdeauna-300x214.jpg 300w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/><\/a><figcaption id=\"caption-attachment-92347\" class=\"wp-caption-text\"><strong>Imagine:<\/strong> <a href=\"https:\/\/pixabay.com\/photos\/mouse-red-computer-information-74533\/\" target=\"_blank\" rel=\"noopener\"><strong>pixabay.com<\/strong><\/a> (Commons Creative &#8211; free)<\/figcaption><\/figure>\n<p>Hanneke Faber, pre\u015fedintele companiei de computere \u0219i tehnologie <strong>Logitech,<\/strong> a anun\u021bat un nou model de afaceri, prin perceperea clien\u021bilor a unei taxe de abonament pentru utilizarea mouse-ului computerului, \u00eentr-un plan pentru <em>&#8222;reducerea emisiilor de carbon ale companiei&#8221;<\/em>. Faber \u0219i-a detaliat planurile pentru ceea ce ea nume\u0219te <strong>&#8222;un mouse pentru totdeauna\u201d<\/strong> pe podcastul <strong><em>&#8222;The Verge&#8217;s Decoder&#8221;<\/em><\/strong>. Faber a fost director la companii precum Unilever \u0219i Procter &amp; Gamble.<\/p>\n<p>Dup\u0103 ce precedentul pre\u015fedinte al Logitech a decis s\u0103 demisioneze \u00een 2023, Faber a subliniat necesitatea de a men\u021bine cursul de atingere a obiectivelor de reducere a emisiilor de carbon cu 50%: <em>&#8222;Sunt foarte convins\u0103 c\u0103 trebuie s\u0103 faci c\u00e2teva schimb\u0103ri dac\u0103 vrei s\u0103 ob\u021bii ceva, \u00een cazul nostru &#8211; rezultate \u0219i mai bune, o cre\u0219tere pu\u021bin mai rapid\u0103, cu acelea\u0219i marje, \u0219i nu lipsit de importan\u021b\u0103, s\u0103 reducem amprenta de carbon cu 50%&#8221;<\/em> a spus ea.<\/p>\n<p>Pre\u015fedintele Logitech a dezv\u0103luit c\u0103 se lucreaz\u0103 la acest a\u0219a-numit <strong>&#8222;mouse pentru totdeauna&#8221;<\/strong>, care este mult mai bine construit \u0219i dureaz\u0103 mai mult, dar clien\u021bii ar pl\u0103ti pentru un abonament pentru a-l folosi, \u00een loc s\u0103-l cumpere \u0219i s\u0103-l de\u021bin\u0103.<\/p>\n<blockquote><p><em><strong>Reporter:<\/strong> Am de g\u00e2nd s\u0103 v\u0103 \u00eentreb foarte direct. V\u0103 pute\u021bi imagina un mouse cu abonament?<\/em><br \/>\n<em><strong>Faber:<\/strong> Posibil.<\/em><br \/>\n<em><strong>Reporter:<\/strong> \u0218i acesta ar fi mouse-ul pentru totdeauna?<\/em><br \/>\n<em><strong>Faber:<\/strong> Da.<\/em><br \/>\n<em><strong>Reporter:<\/strong> A\u0219a c\u0103 pl\u0103ti\u021bi un abonament pentru actualiz\u0103rile software ale mouse-ului.<\/em><br \/>\n<em><strong>Faber:<\/strong> Da, \u0219i nu trebuie s\u0103 v\u0103 face\u021bi niciodat\u0103 griji pentru asta, c\u0103ci nu este diferit de serviciile noastre de videoconferin\u021b\u0103 de ast\u0103zi.<\/em><br \/>\n<em><strong>Reporter:<\/strong> Dar este doar un mouse.<\/em><br \/>\n<em><strong>Faber:<\/strong> Da, este un mouse.<\/em><br \/>\n<em><strong>Reporter:<\/strong> Cred c\u0103 consumatorii le-ar putea percepe ca fiind lucruri foarte diferite.<\/em><br \/>\n<em><strong>Faber:<\/strong> Da, dar este un mouse superb. G\u00e2nde\u0219te-te ca la un mouse \u00eencrustat cu diamante.<\/em><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JKTmGQrIAs0?si=fUEWQ0R_i-awzoWc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>V\u0103 aduce\u0163i aminte de ce ni se spunea prin 2020 de c\u0103tre \u015feful Forumului Economic Mondial? C\u0103 <strong>&#8222;nu vei de\u021bine nimic \u0219i vei fi fericit&#8221;<\/strong> p\u00e2n\u0103 \u00een 2030? Cam asta este modelul de afaceri pe care marile companii vor s\u0103-l fac\u0103 cu noi, oamenii obi\u015fnui\u0163i. Ei nu au treab\u0103 cu <em>&#8222;emisiile de carbon&#8221;<\/em>; este pur \u015fi simplu o l\u0103comie. Aceste companii sunt at\u00e2t de lacome, \u00eenc\u00e2t vor mai mul\u021bi bani din orice, inclusiv dintr-un mouse de computer. Aceasta este lumea \u00een care tr\u0103im; \u0219i aceste companii \u00ee\u0219i joac\u0103 rolul \u00een acest sistem \u00een care corpora\u021biile \u0219i b\u0103ncile controleaz\u0103 to\u021bi banii, produsele \u0219i serviciile.<\/p>\n<p>\u00cen timp ce clien\u021bii pot fi obi\u0219nui\u021bi s\u0103 pl\u0103teasc\u0103 un abonament pentru streaming de filme sau muzic\u0103, acum companiile de hardware \u00eencearc\u0103 s\u0103 intre \u00een tendin\u021b\u0103. HP a introdus \u00een februarie 2024 un serviciu de abonament care le permite clien\u021bilor s\u0103 imprime 20 de pagini pe imprimant\u0103, \u00eencep\u00e2nd de la 6,99 USD pe lun\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hanneke Faber, pre\u015fedintele companiei de computere \u0219i tehnologie Logitech, a anun\u021bat un nou model de afaceri, prin perceperea clien\u021bilor a unei taxe de abonament pentru utilizarea mouse-ului computerului, \u00eentr-un plan pentru &#8222;reducerea emisiilor de carbon ale companiei&#8221;. Faber \u0219i-a detaliat &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"\u015eefa companiei Logitech vrea s\u0103 creeze un &#8222;mouse etern&#8221;, care s\u0103 fie \u00eenchiriat (nu v\u00e2ndut) utilizatorilor, prin abonamente pe toat\u0103 via\u0163a. V\u0103 aminti\u0163i de &#8222;nu vei de\u021bine nimic \u0219i vei fi fericit&#8221;?\" class=\"read-more button\" href=\"https:\/\/www.lovendal.ro\/wp52\/sefa-companiei-logitech-vrea-sa-creeze-un-mouse-etern-care-sa-fie-inchiriat-nu-vandut-utilizatorilor-prin-abonamente-pe-toata-viata-va-amintiti-de-nu-vei-detine-nimic-si-vei-fi-fericit\/#more-92346\" aria-label=\"Cite\u0219te mai multe despre \u015eefa companiei Logitech vrea s\u0103 creeze un &#8222;mouse etern&#8221;, care s\u0103 fie \u00eenchiriat (nu v\u00e2ndut) utilizatorilor, prin abonamente pe toat\u0103 via\u0163a. V\u0103 aminti\u0163i de &#8222;nu vei de\u021bine nimic \u0219i vei fi fericit&#8221;?\">Cititi mai multe<\/a><\/p>\n","protected":false},"author":1,"featured_media":92347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12567],"tags":[222,1433,2353,4110,807,16539,9455,2660,6289,19111,7963,30,1881,12568,11776],"class_list":["post-92346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tehnologii","tag-banci","tag-bani","tag-companie","tag-computer","tag-filme","tag-forumul-economic-mondial","tag-hardware","tag-hp","tag-imprimanta","tag-logitech","tag-mouse","tag-muzica","tag-procter-gamble","tag-tehnologii","tag-unilever","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u015eefa companiei Logitech vrea s\u0103 creeze un &quot;mouse etern&quot;, care s\u0103 fie \u00eenchiriat (nu v\u00e2ndut) utilizatorilor, prin abonamente pe toat\u0103 via\u0163a. 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