{"id":91186,"date":"2024-06-15T23:48:24","date_gmt":"2024-06-15T20:48:24","guid":{"rendered":"https:\/\/www.lovendal.ro\/wp52\/?p=91186"},"modified":"2024-06-15T23:48:24","modified_gmt":"2024-06-15T20:48:24","slug":"cum-reuseste-compania-coca-cola-sa-mentina-secretul-formulei-bauturii-sale-de-aproape-140-de-ani-chiar-nimeni-n-o-poate-afla","status":"publish","type":"post","link":"https:\/\/www.lovendal.ro\/wp52\/cum-reuseste-compania-coca-cola-sa-mentina-secretul-formulei-bauturii-sale-de-aproape-140-de-ani-chiar-nimeni-n-o-poate-afla\/","title":{"rendered":"Cum reu\u015fe\u015fte compania Coca-Cola s\u0103 men\u0163in\u0103 secretul formulei b\u0103uturii sale de aproape 140 de ani? Chiar nimeni n-o poate afla?"},"content":{"rendered":"

\"\"<\/a>De la inventarea sa \u00een 1886, Coca-Cola a devenit cea mai cunoscut\u0103 b\u0103utur\u0103 r\u0103coritoare din lume. \u015ei totu\u015fi, care este secretul re\u021betei Coca-Cola? Pe site-ul s\u0103u, Coca-Cola sus\u021bine c\u0103 „formula secret\u0103 a companiei pentru fabricarea Coca-Cola a r\u0103mas un secret comercial timp de 130 de ani”<\/em>. Pe m\u0103sur\u0103 ce anii au trecut \u0219i specula\u021biile cu privire la re\u021beta de Cola au crescut, mai mul\u0163i oameni au pretins c\u0103 ei cunosc re\u021beta \u0219i alte secrete ale companiei. Cu toate acestea, Coca-Cola insist\u0103 c\u0103 metodele sale r\u0103m\u00e2n necunoscute publicului.<\/p>\n

Pemberton, este, din punct de vedere tehnic, creatorul \u00eendr\u0103gitei b\u0103uturi carbogazoase, dar el a v\u00e2ndut compania lui Candler la scurt timp dup\u0103 inventarea re\u0163etei, \u00een 1886. Pemberton a decedat \u00een 1888, iar Candler a devenit unicul proprietar al Coca-Cola \u00een 1892.<\/p>\n

Timp de mai bine de un sfert de secol, re\u021beta a fost dezv\u0103luit\u0103 doar prin gur\u0103 \u00een gur\u0103. C\u00e2nd Ernest Woodruff a achizi\u021bionat compania \u00een 1919, a folosit formula secret\u0103 ca garan\u021bie pentru \u00eemprumutul de care avea nevoie pentru a finaliza achizi\u021bia. Potrivit site-ului Coca-Cola: „Woodruff i-a cerut fiului lui Candler s\u0103 noteze formula \u0219i a pus h\u00e2rtia \u00eentr-un seif de la Guaranty Bank din New York p\u00e2n\u0103 c\u00e2nd \u00eemprumutul a fost rambursat \u00een 1925. \u00cen acel moment, Woodruff a recuperat formula secret\u0103, \u0219i a plasat-o \u00een Trust Company Bank, unde a r\u0103mas timp de 86 de ani”.<\/em><\/p>\n

\u00centr-un gest larg mediatizat, directorii companiei Coca-Cola au mutat re\u021beta secret\u0103 din seiful b\u0103ncii \u00een Muzeul World of Coca-Cola din Atlanta, \u00een anul 2012, la aniversarea a 125 de ani a companiei. Seiful a devenit o atrac\u021bie pentru Muzeul Cola-Cola, ispitind oaspe\u021bii cu promisiunea de a deveni „mai aproape ca niciodat\u0103 de formula secret\u0103”. O parte din reclama la muzeu spune: „O c\u0103l\u0103torie multimedia captivant\u0103 c\u0103tre Camera Formulei Secrete. Pe parcurs, afla\u021bi despre originile formulei secrete, cum au \u00eencercat concuren\u021bii s\u0103 copieze succesul Coca-Cola, cum proprietarii Coca-Cola au p\u0103strat secretul formulei de-a lungul anilor \u0219i cum secretul a dat na\u0219tere la o mul\u021bime de mituri \u0219i legende”.<\/em><\/p>\n

Mul\u021bi oameni cred c\u0103 Coca-Cola \u00ee\u0219i ascunde ingredientele necunoscute \u00een spatele sintagmei „arome naturale” de pe sticlele sale \u0219i asta ar putea \u00eensemna orice. Se crede \u00eens\u0103 c\u0103 „aromele naturale” din Coca-Cola includ acid citric, suc de l\u0103m\u00e2ie, caramel \u0219i vanilie, printre altele. C\u00e2t de mult din fiecare ingredient acesta constituie secretul formulei lui Coca-Cola.<\/p>\n

Ca parte a pove\u0219tii grandioase din jurul istoriei sale, Compania Coca-Cola sus\u021bine c\u0103 doar doi directori cunosc re\u021beta Coca-Cola. Unele zvonuri afirm\u0103 c\u0103 fiecare prime\u0219te doar jum\u0103tate din re\u021bet\u0103, dar acest lucru a fost invalidat de site-ul web de cercetare Snopes. \u015ei, din motive de siguran\u021b\u0103, ace\u0219ti doi directori nu au voie s\u0103 zboare \u00een acela\u0219i avion.<\/p>\n

Coca-Cola face afaceri cu singura companie din SUA cu permisiune pentru a importa frunze de coca (Stepan Co.), pe care Coca-Cola le folose\u015fte la fabricarea b\u0103uturii sale prin decocainizare. Din moment ce Stepan Co. este singura companie cu acces la acest ingredient cheie, ar fi imposibil ca concuren\u021bii s\u0103 pun\u0103 m\u00e2na pe frunza de coca procesat\u0103. Oricum, compania Coca-Cola neag\u0103 c\u0103 b\u0103utura sa gazoas\u0103 ar fi con\u021binut vreodat\u0103 cocain\u0103, dar b\u0103utura sa original\u0103 con\u021binea urme din aceast\u0103 substan\u021b\u0103, p\u00e2n\u0103 \u00een 1929, c\u00e2nd a fost scos complet din b\u0103utur\u0103.<\/p>\n

Coca-Cola r\u0103m\u00e2ne unul dintre cele mai populare produse din \u00eentreaga lume, dar b\u0103utura sa nu a fost niciodat\u0103 brevetat\u0103. Mark Pendergrast, autorul c\u0103r\u021bii „For God, Country & Coca-Cola”<\/em><\/strong>, explic\u0103 cel mai bine: „Compania a \u021binut secrete formulele sale, par\u021bial pentru a cre\u0219te v\u00e2nz\u0103rile cu un sentiment de mister deosebit \u0219i pentru a preveni concuren\u021ba, dar \u0219i pentru a \u00eempiedica oamenii s\u0103 \u0219tie c\u00e2t de ieftine sunt ingredientele \u0219i c\u00e2t de mari sunt profiturile”.<\/em><\/p>\n

Coca-Cola a fost introdus\u0103 pentru prima dat\u0103 \u00een India \u00een 1949, la doi ani dup\u0103 ce \u021bara \u0219i-a c\u00e2\u0219tigat independen\u021ba fa\u021b\u0103 de Marea Britanie. Dou\u0103 decenii mai t\u00e2rziu, Parlamentul indian a adoptat un nou set de reglement\u0103ri, Foreign Exchange Regulation Act din 1973, care impunea tuturor companiilor str\u0103ine s\u0103 dea 60% din capitalul propriu filialelor indiene. De asemenea, legea cerea companiilor s\u0103 dezv\u0103luie informa\u021bii sensibile guvernului indian. \u00cen cazul IBM, asta \u00eensemna codurile sale de calculator; pentru Coca-Cola, \u00eensemna formula. Compania Coca-Cola a fost una dintre cele 57 de companii care au ie\u0219it din \u021bar\u0103 \u00een 1977. Nu \u0219i-a dezv\u0103luit re\u021beta secret\u0103, indiferent de costuri. India a \u00eenceput s\u0103-\u0219i deschid\u0103 din nou economia afacerilor str\u0103ine la \u00eenceputul anilor 1990, iar Coca-Cola a revenit \u00een 1993. Cu toate acestea, Coca-Cola nu \u0219i-a rec\u0103p\u0103tat niciodat\u0103 suprema\u021bia anterioar\u0103 \u00een materie de b\u0103uturi \u00een India.<\/p>\n

De-a lungul deceniilor, diver\u0219i oameni \u0219i grupuri au pretins c\u0103 au descoperit re\u021beta sucului care d\u0103 aroma Coca-Cola. De fiecare dat\u0103 c\u00e2nd se \u00eent\u00e2mpl\u0103 acest lucru, Compania Coca-Cola emite o declara\u021bie \u00een care eticheteaz\u0103 afirma\u021bia drept „fals\u0103”. De exemplu, \u00een 2011 un cercet\u0103tor descoperea o rubric\u0103 dintr-un ziar din Atlanta din 1979 care includea o re\u021bet\u0103 pentru Coca-Cola. Istoricul Mark Pendergrast a comparat aceast\u0103 rubric\u0103 cu o re\u021bet\u0103 pe care a g\u0103sit-o \u00een arhivele Coca-Cola \u0219i a spus c\u0103 sunt aproape identice. Compania Coca-Cola a negat vehement legitimitatea rubricii din ziar \u0219i a cercet\u0103rilor lui Pendergrast.<\/p>\n

Unii angaja\u021bi ai companiei Coca-Cola au \u00eencercat s\u0103 dezv\u0103luie adev\u0103rul despre b\u0103utur\u0103. Re\u021beta ar fi urm\u0103toarea: extract fluid de coca, acid citric, cofein\u0103, zah\u0103r, ap\u0103, suc de l\u0103m\u00e2ie, vanilie, caramel, alcool, ulei de portocale, ulei de l\u0103m\u00e2ie, ulei de nuc\u0219oar\u0103, ulei de coriandru, ulei de scor\u021bi\u0219oar\u0103.<\/p>\n

Totu\u015fi, chiar dac\u0103 cineva ar avea re\u021beta original\u0103 din 1886, formula s-a schimbat de-a lungul anilor. Astfel, se pare c\u0103 a fost ad\u0103ugat\u0103 glicerina ca \u015fi conservant, cocaina a fost eliminat\u0103, cofeina a fost mult redus\u0103, iar acidul citric a fost \u00eenlocuit cu acid fosforic.<\/p>\n

Ast\u0103zi, chiar dac\u0103 cineva ar cunoa\u015fte cu adev\u0103rat re\u021beta Coca-Cola, acest lucru nu ar afecta v\u00e2nz\u0103rile de Coca-Cola din cauza puterii \u0219i influen\u021bei m\u0103rcii \u00een \u00eentreaga lume. Compania Coca-Cola a muncit din greu pentru a se promova \u00een jurul formulei sale secrete, dar nu formula \u00een sine are greutate, ci numele ata\u0219at acesteia.<\/p>\n","protected":false},"excerpt":{"rendered":"

De la inventarea sa \u00een 1886, Coca-Cola a devenit cea mai cunoscut\u0103 b\u0103utur\u0103 r\u0103coritoare din lume. \u015ei totu\u015fi, care este secretul re\u021betei Coca-Cola? Pe site-ul s\u0103u, Coca-Cola sus\u021bine c\u0103 „formula secret\u0103 a companiei pentru fabricarea Coca-Cola a r\u0103mas un secret … <\/p>\n

Cititi mai multe<\/a><\/p>\n","protected":false},"author":1,"featured_media":91187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[18941,9797,238,8157,2663,10854,902,10855,1103,8384,75,12488,2353,18942,5176,13999,2659,619,6390,3850,392,268,525,11694,4262,3795,5750,23,5429,1234],"class_list":["post-91186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afaceri","tag-acid-citric","tag-afaceri","tag-alcool","tag-atlanta","tag-banca","tag-bautura-racoritoare","tag-calculator","tag-caramel","tag-carte","tag-coca","tag-coca-cola","tag-cofeina","tag-companie","tag-coriandru","tag-director","tag-glicerina","tag-ibm","tag-india","tag-lamaie","tag-lege","tag-marea-britanie","tag-muzeu","tag-new-york","tag-nucsoara","tag-portocale","tag-scortisoara","tag-seif","tag-sua","tag-vanilie","tag-zahar","resize-featured-image"],"yoast_head":"\nCum reu\u015fe\u015fte compania Coca-Cola s\u0103 men\u0163in\u0103 secretul formulei b\u0103uturii sale de aproape 140 de ani? 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