{"id":80502,"date":"2022-06-07T23:26:42","date_gmt":"2022-06-07T20:26:42","guid":{"rendered":"https:\/\/www.lovendal.ro\/wp52\/?p=80502"},"modified":"2022-06-07T23:26:42","modified_gmt":"2022-06-07T20:26:42","slug":"de-ce-in-ultimul-timp-se-fabrica-produse-cu-o-calitate-atat-de-scazuta-de-vina-e-cursa-catre-abis","status":"publish","type":"post","link":"https:\/\/www.lovendal.ro\/wp52\/de-ce-in-ultimul-timp-se-fabrica-produse-cu-o-calitate-atat-de-scazuta-de-vina-e-cursa-catre-abis\/","title":{"rendered":"De ce \u00een ultimul timp se fabric\u0103 produse cu o calitate at\u00e2t de sc\u0103zut\u0103? De vin\u0103 e „cursa c\u0103tre abis”…"},"content":{"rendered":"

\"\"<\/a>V-a\u021bi \u00eentrebat vreodat\u0103 de ce companiile continu\u0103 s\u0103 produc\u0103 produse de calitate sc\u0103zut\u0103, care nu sunt numai d\u0103un\u0103toare pentru oameni, ci \u0219i pentru planet\u0103? De vin\u0103 este a\u015fa-zisa „cursa c\u0103tre abis”, un concept care ne poate ajuta s\u0103 ne scoatem din minte ideea c\u0103 marile companii sunt doar malefice \u0219i lipsite de etic\u0103 \u0219i ne permite s\u0103 \u00eencepem s\u0103 vedem pu\u021bin mai clar problema.<\/p>\n

A\u015fadar, ce este „cursa c\u0103tre abis”? Ea se refer\u0103 la o situa\u021bie competitiv\u0103 \u00een care o companie, un stat sau o na\u021biune \u00eencearc\u0103 s\u0103 coboare pre\u021burile concuren\u021bei, prin sacrificarea standardelor de calitate sau a siguran\u021bei lucr\u0103torilor (de multe ori sfid\u00e2nd reglement\u0103rile) sau reduc\u00e2nd costurile cu for\u021ba de munc\u0103.<\/p>\n

Probabil a\u021bi recunoscut c\u0103 acest lucru se \u00eent\u00e2mpl\u0103 \u00een lumea noastr\u0103. Apple \u00ee\u0219i schimb\u0103 calitatea componentelor pentru a economisi bani \u0219i a concura mai bine pe pia\u021b\u0103. Rezultatul este un produs mai scump, care este mai prost.<\/p>\n

S\u0103 ne uit\u0103m la un exemplu ipotetic. Patru companii \u00eencep s\u0103 produc\u0103 cereale pentru micul dejun pentru copii. La \u00eenceputul afacerilor lor, companiile folosesc ingrediente de \u00eenalt\u0103 calitate, poate chiar organice, pentru a-\u0219i vinde produsele. Nu exist\u0103 zaharuri, coloran\u0163i sau E-uri rele ad\u0103ugate. Odat\u0103 cu trecerea timpului, companiile c\u00e2\u0219tig\u0103 bani concur\u00e2nd \u00eentre ele, dar \u00een cele din urm\u0103, ac\u021bionarii unei companii \u00eencep s\u0103 se simt\u0103 pu\u021bin \u00eengrijora\u021bi \u00een timpul unei recesiuni economice \u0219i \u00ee\u0219i doresc mai multe profituri ale investi\u021biilor lor. Pentru a-i lini\u0219ti pe ac\u021bionari, compania respectiv\u0103 decide c\u0103 vor reduce costurile pentru a cre\u0219te profiturile. \u00ce\u0219i schimb\u0103 gr\u00e2ul de \u00eenalt\u0103 calitate cu un omolog mai ieftin. Adaug\u0103 \u00een produsele lor tot felul de coloran\u021bi artificiali. Acest lucru nu numai c\u0103 reduce costul produsului lor c\u00e2ndva de \u00eenalt\u0103 calitate, dar acum creeaz\u0103 \u0219i o dependen\u021b\u0103 de acest produs la copii.<\/p>\n

\u00cen \u00eencercarea de a \u021bine pasul cu profiturile \u00een sc\u0103dere, celelalte companii \u00eencep s\u0103 urmeze exemplul \u0219i s\u0103 vin\u0103 cu propriile modalit\u0103\u021bi de a economisi bani cu cerealele lor. La urma urmei, dac\u0103 nu o fac, vor pierde \u015fansa de a r\u0103m\u00e2ne \u00een afaceri. Acest joc va continua \u0219i va continua p\u00e2n\u0103 c\u00e2nd calitatea alimentelor devine din ce \u00een ce mai proast\u0103. Profiturile companiilor cresc, dar s\u0103n\u0103tatea colectiv\u0103 a societ\u0103\u021bii pierde.<\/p>\n

A\u021bi putea argumenta c\u0103, derul\u00e2nd afaceri \u00een acest fel, angaj\u0103m mai mul\u021bi oameni \u0219i, prin urmare, cre\u0219te calitatea vie\u021bii. Dar problema cu acest argument este c\u0103 noi juc\u0103m un joc trucat pe care l-am inventat \u0219i unul pe care \u00eel putem schimba. Motivul principal pentru care continu\u0103m jocul nostru actual este c\u0103 am fost convin\u0219i c\u0103 acesta este cel mai bun lucru pe care \u00eel putem face. Accept\u0103m acest lucru deoarece marea majoritate dintre noi nici m\u0103car nu pune la \u00eendoial\u0103 sau \u00een\u021belegem cum sunt manipulate sistemele noastre. A\u015fa e – o pia\u021b\u0103 mare pentru produse de calitate sc\u0103zut\u0103 va exista \u00eentotdeauna.<\/p>\n

Solu\u021bia? Aceasta este partea cea mai grea a acestei discu\u021bii. Solu\u021bia la o astfel de problem\u0103 nu este neap\u0103rat centrat\u0103 pe lobby-ul guvernului pentru a subven\u021biona ingredientele organice, astfel \u00eenc\u00e2t companiile de cereale pentru micul dejun s\u0103 poat\u0103 oferi cereale de calitate superioar\u0103 la un pre\u021b mai mic, de exemplu. Poate c\u0103 acest tip de ac\u021biune poate crea o solu\u021bie izolat\u0103 pe termen scurt, dar ce alte probleme vor ap\u0103rea din trecerea subven\u021biilor? Cine va suporta totul? Oamenii vor s\u0103 fie impozita\u021bi mai mult?<\/p>\n

De aceea, trebuie s\u0103 ne g\u00e2ndim \u00eempreun\u0103 la un nou sistem. Majoritatea oamenilor nu \u00ee\u0219i pot imagina o alt\u0103 societate \u00een afar\u0103 de ceea ce avem \u00een prezent, dar aceasta este singura noastr\u0103 op\u021biune. Poate c\u0103 am putea reuni min\u021bile pentru a vorbi despre o reproiectare complet diferit\u0103 a societ\u0103\u021bii, care pune calitatea vie\u021bii \u0219i prosperitatea uman\u0103 \u00een fruntea listei de priorit\u0103\u021bi.<\/p>\n

Societatea noastr\u0103 actual\u0103 nu acord\u0103 prioritate calit\u0103\u021bii vie\u021bii pentru to\u021bi oamenii. Nici nu acord\u0103 prioritate prosperit\u0103\u021bii planetei, animalelor \u0219i oamenilor. Cum s\u0103 a\u015ftept\u0103m ca o lume s\u0103 produc\u0103 o calitate \u00eenalt\u0103 a vie\u021bii atunci c\u00e2nd nu este, literalmente, prioritatea structurilor societale pe care este construit\u0103?<\/p>\n","protected":false},"excerpt":{"rendered":"

V-a\u021bi \u00eentrebat vreodat\u0103 de ce companiile continu\u0103 s\u0103 produc\u0103 produse de calitate sc\u0103zut\u0103, care nu sunt numai d\u0103un\u0103toare pentru oameni, ci \u0219i pentru planet\u0103? De vin\u0103 este a\u015fa-zisa „cursa c\u0103tre abis”, un concept care ne poate ajuta s\u0103 ne scoatem … <\/p>\n

Cititi mai multe<\/a><\/p>\n","protected":false},"author":1,"featured_media":80504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[9797,127,3202,2353,17712,17711,2665,4464,12739,6301,1251],"class_list":["post-80502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afaceri","tag-afaceri","tag-alimente","tag-apple","tag-companie","tag-costuri","tag-cursa-catre-abis","tag-grau","tag-guvern","tag-preturi","tag-profit","tag-sanatate","resize-featured-image"],"yoast_head":"\nDe ce \u00een ultimul timp se fabric\u0103 produse cu o calitate at\u00e2t de sc\u0103zut\u0103? 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