{"id":75222,"date":"2021-06-15T23:58:44","date_gmt":"2021-06-15T20:58:44","guid":{"rendered":"https:\/\/www.lovendal.ro\/wp52\/?p=75222"},"modified":"2021-06-15T23:58:44","modified_gmt":"2021-06-15T20:58:44","slug":"iata-cu-se-ocupa-ei-acum-vor-sa-bage-publicitate-si-in-visele-noastre","status":"publish","type":"post","link":"https:\/\/www.lovendal.ro\/wp52\/iata-cu-se-ocupa-ei-acum-vor-sa-bage-publicitate-si-in-visele-noastre\/","title":{"rendered":"Iat\u0103 cu se ocup\u0103 EI acum: vor s\u0103 bage publicitate \u015fi \u00een visele noastre!"},"content":{"rendered":"
\"\"<\/a>
Imagine:<\/strong> pixabay.com<\/strong><\/a> (Commons Creative – free)<\/figcaption><\/figure>\n

Te-ai trezit vreodat\u0103 dintr-un vis cu o idee nou\u0103? Majoritatea oamenilor cu greu \u00ee\u0219i mai amintesc visele mai t\u00e2rziu dup\u0103 ce s-au trezit. Acum \u00eens\u0103, unii cercet\u0103tori se \u00eentreab\u0103 dac\u0103 ideea aceasta a venit din subcon\u0219tientul vostru sau dac\u0103 a fost plasat\u0103 acolo de agen\u021biile de publicitate care sper\u0103 s\u0103 v\u0103 transforme creierul \u00eentr-un panou publicitar. Tehnica se nume\u0219te \u201eincuba\u021bia visului targetat\u201d, iar compania Molson Coors Beverage a realizat un experiment \u00een acest an, folosindu-l ca o modalitate de a-i determina pe oameni s\u0103 viseze la berea lor.<\/p>\n

„\u00cen calitate de cercet\u0103tori \u00een domeniul somnului \u0219i viselor, suntem profund preocupa\u021bi de planurile de marketing care vizeaz\u0103 generarea de profituri, cu pre\u021bul interferen\u021bei cu procesarea natural\u0103 a memoriei noastre nocturne. \u0218tiin\u021ba creierului a ajutat la proiectarea mai multor tehnologii dependente, de la telefoane mobile la social media, care acum modeleaz\u0103 o mare parte din via\u021ba noastr\u0103 de veghe; nu vrem s\u0103 vedem acela\u0219i lucru \u015fi cu somnul nostru. Credem c\u0103 sunt necesare urgent ac\u021biuni proactive \u0219i noi politici de protec\u021bie, pentru a \u00eempiedica agen\u021biile de publicitate s\u0103 manipuleze unul dintre ultimele ad\u0103posturi ale min\u021bilor noastre con\u0219tiente \u0219i incon\u0219tiente deja asediate: visele noastre\u201d<\/em>.<\/p>\n

Adam Haar, om de \u0219tiin\u021b\u0103 la Institutul de Tehnologie din Massachusetts, este co-autor al unei scrisori, semnat\u0103 de 40 de oameni de \u0219tiin\u021b\u0103 din \u00eentreaga lume, care sunt \u00eengrijora\u021bi de corpora\u021biile care folosesc aceast\u0103 tehnic\u0103 a „incuba\u021biei viselor”, o tehnic\u0103 care exist\u0103 de mii de ani.<\/p>\n

Molson Coors a anun\u021bat recent un nou tip de campanie publicitar\u0103, conceput\u0103 pentru a se infiltra \u00een visele noastre. Ei pl\u0103nuiau s\u0103 modifice visele celor aproape 100 de milioane de telespectatori ai Super Bowl-ului, cu o sear\u0103 \u00eenainte de joc – mai exact, ca oamenii s\u0103 viseze la berea Coors \u00eentr-un mediu curat, r\u0103coritor, montan. Cu aceast\u0103 campanie, Coors deschide por\u0163ile unei noi forme de marketing intruziv.<\/p>\n

Campania nu a mai fost difuzat\u0103, dar Deirdre Barrett, cercet\u0103tor \u00een domeniul viselor, s-a consultat cu Molson Coors, iar compania a efectuat un test limitat – despre care a spus c\u0103 nu este un \u201eexperiment\u201d real – folosind 18 persoane care au urm\u0103rit un videoclip, care ar\u0103tau cascade, logo-uri Coors \u0219i bere Coors chiar \u00eenainte de a adormi. Cinci participan\u021bi au avut vise Coors, dar rezultatele nu au fost niciodat\u0103 publicate oficial.<\/p>\n

Barrett este de acord pe blogul s\u0103u c\u0103 publicitatea pasiv\u0103, incon\u0219tient\u0103, cu sau f\u0103r\u0103 permisiune, nu este etic\u0103. Dennis Hirsch, profesor de drept \u0219i expert \u00een confiden\u021bialitate la Universitatea de Stat din Ohio, consider\u0103 c\u0103 o lege din SUA, care interzice publicitatea \u00een\u0219el\u0103toare „\u00een orice mediu\u201d, se poate aplica deja publicit\u0103\u021bii din vise.<\/p>\n

Sunte\u0163i preg\u0103ti\u0163i pentru reclame \u00een visele voastre? Sau este deja prea t\u00e2rziu?<\/p>\n

Sursa<\/strong> (traducerea \u015fi adaptarea proprie): sciencemag.org<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Te-ai trezit vreodat\u0103 dintr-un vis cu o idee nou\u0103? Majoritatea oamenilor cu greu \u00ee\u0219i mai amintesc visele mai t\u00e2rziu dup\u0103 ce s-au trezit. Acum \u00eens\u0103, unii cercet\u0103tori se \u00eentreab\u0103 dac\u0103 ideea aceasta a venit din subcon\u0219tientul vostru sau dac\u0103 a … <\/p>\n

Cititi mai multe<\/a><\/p>\n","protected":false},"author":1,"featured_media":75223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[9797,1655,2353,230,3850,4552,5818,229,755,6124,3979,611,15117,925,23,2343,6566,2042,609],"class_list":["post-75222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afaceri","tag-afaceri","tag-bere","tag-companie","tag-creier","tag-lege","tag-marketing","tag-massachusetts","tag-memorie","tag-minte","tag-ohio","tag-publicitate","tag-scrisoare","tag-social-media","tag-somn","tag-sua","tag-subconstient","tag-telefon-mobil","tag-videoclip","tag-vise","resize-featured-image"],"yoast_head":"\nIat\u0103 cu se ocup\u0103 EI acum: vor s\u0103 bage publicitate \u015fi \u00een visele noastre! - Secretele lui Lovendal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lovendal.ro\/wp52\/iata-cu-se-ocupa-ei-acum-vor-sa-bage-publicitate-si-in-visele-noastre\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iat\u0103 cu se ocup\u0103 EI acum: vor s\u0103 bage publicitate \u015fi \u00een visele noastre!\" \/>\n<meta property=\"og:description\" content=\"Te-ai trezit vreodat\u0103 dintr-un vis cu o idee nou\u0103? 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Majoritatea oamenilor cu greu \u00ee\u0219i mai amintesc visele mai t\u00e2rziu dup\u0103 ce s-au trezit. Acum \u00eens\u0103, unii cercet\u0103tori se \u00eentreab\u0103 dac\u0103 ideea aceasta a venit din subcon\u0219tientul vostru sau dac\u0103 a ... 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