{"id":31512,"date":"2013-11-30T11:33:26","date_gmt":"2013-11-30T09:33:26","guid":{"rendered":"http:\/\/www.lovendal.ro\/wp52\/?p=31512"},"modified":"2016-11-18T15:41:03","modified_gmt":"2016-11-18T13:41:03","slug":"black-friday-sau-vinerea-neagra-o-orgie-rusinoasa-a-materialismului-in-care-traim-dar-adevarata-fericire-nu-vine-din-aceasta-manipulare-grosolana-de-marketing","status":"publish","type":"post","link":"https:\/\/www.lovendal.ro\/wp52\/black-friday-sau-vinerea-neagra-o-orgie-rusinoasa-a-materialismului-in-care-traim-dar-adevarata-fericire-nu-vine-din-aceasta-manipulare-grosolana-de-marketing\/","title":{"rendered":"Black Friday sau Vinerea neagr\u0103, o „orgie” ru\u015finoas\u0103 a materialismului \u00een care tr\u0103im! Dar adev\u0103rata fericire nu vine din aceast\u0103 manipulare grosolan\u0103 de marketing…"},"content":{"rendered":"

\"Black<\/a>\u00cen Statele Unite exist\u0103 \u00een mod tradi\u0163ional un „Black Friday”, „vinerea neagr\u0103”, adic\u0103 ultima zi de vineri din noiembrie \u00een care au loc reduceri semnificative de pre\u0163uri \u00een toate magazinele. Afacerea e avantajoas\u0103 at\u00e2t pentru consumatori (care iau lucruri mai ieftine), dar \u015fi pentru magazine (care scap\u0103 astfel de stocurile de produse mai pu\u0163in vandabile). Dar rom\u00e2nii i-au \u00eentrecut de data aceasta \u015fi pe americani: s-au organizat dou\u0103 „Black Friday”, at\u00e2t pe 22 noiembrie 2013, c\u00e2t \u015fi pe 29 noiembrie 2013! \u00cen plus, unele magazine au prelungit „Black Friday” \u00een tot week-endul! Dac\u0103 se continu\u0103 \u00een stilul acesta, probabil c\u0103 o s\u0103 se organizeze \u00een fiecare zi de vineri c\u00e2te un „Black Friday”.<\/p>\n

Din p\u0103cate, noi am copiat tot ce e mai r\u0103u din America, pentru c\u0103 acest „Black Friday” este d\u0103un\u0103tor pentru societate, \u00een general, pentru c\u0103 nu promoveaz\u0103 munca sau alte valori sociale deosebite, ci te atrage \u00een ghearele unui consum inutil de produse. „Black Friday” este perioada \u00een care zeci sau sute de milioane de oameni din \u00eentreaga lume (printre care \u015fi rom\u00e2ni) stau \u00een fa\u0163a calculatorului sau se \u00eengr\u0103m\u0103desc \u00een marile magazine pentru a face comenzi sau a cump\u0103ra produse inutile. Black Friday e ziua \u00een care unii rom\u00e2ni se comport\u0103 ca ni\u015fte zombi, atra\u015fi \u00eentr-un tsunami al l\u0103comiei. Dar dac\u0103 pentru americani a fost de-ajuns o singur\u0103 vineri, noi, rom\u00e2nii, fiind \u015fi mai lacomi, ne trebuie dou\u0103 „vineri negre”! Este o orgie ru\u015finoas\u0103 a materialismului pentru na\u0163iunea noastr\u0103, particip\u00e2nd la acest ritual na\u0163ional dezgust\u0103tor.<\/p>\n

\u00cen primul r\u00e2nd, aceste „vineri negre” nu ajut deloc economia na\u0163ional\u0103, c\u0103ci marea majoritate a produselor cump\u0103rate e reprezentat\u0103 de produsele electrocasnice \u015fi electronice. Dar, o bun\u0103 parte din ele nu sunt fabricate \u00een Rom\u00e2nia, ci \u00een China; astfel, noi ajut\u0103m economia chinez\u0103 s\u0103-\u015fi v\u00e2nd\u0103 produsele. Prin acest „Black Friday”, \u00een loc s\u0103 atragem bog\u0103\u0163ie na\u0163ional\u0103, noi o vindem altora. Singurii c\u00e2\u015ftig\u0103tori adev\u0103ra\u0163i din aceast\u0103 afacere sunt (\u00een afar\u0103 de marile corpora\u0163ii chineze\u015fti) magazinele rom\u00e2ne\u015fti care v\u00e2nd produsele asiaticilor. Chiar dac\u0103 unele pre\u0163uri sunt mult reduse fa\u0163\u0103 de cele ini\u0163iale, s\u0103 nu crede\u0163i c\u0103 vreun magazin le va vinde sub pre\u0163ul de achizi\u0163ie, c\u0103ci altfel ar da faliment. Nu… ele sunt v\u00e2ndute doar cu un profit mai mic, pentru c\u0103 adaosul comercial al multor magazine din Rom\u00e2nia este al naibii de nesim\u0163it. Dac\u0103 de exemplu, ei achizi\u0163ioneaz\u0103 de la chinezi un telefon cu 100 euro, magazinele \u00eel v\u00e2nd \u00een Rom\u00e2nia lejer cu 200 euro. De „Black Friday”, acel telefon e v\u00e2ndut cu 150 de euro, de exemplu. Cump\u0103r\u0103torul \u00ee\u015fi freac\u0103 m\u00e2inile de bucurie cump\u0103r\u00e2ndu-l mai ieftin \u015fi crez\u00e2nd astfel c\u0103 a f\u0103cut o afacere-tr\u0103snet. Dar, „afacerea-tr\u0103snet” a f\u0103cut-o magazinul din Rom\u00e2nia care, chiar dac\u0103 va c\u00e2\u015ftiga mai pu\u0163in pe fiecare telefon v\u00e2ndut (50 de euro \u00een loc de 100 de euro), \u00een total el va c\u00e2\u015ftiga mai mult v\u00e2nz\u00e2nd de 2-3 ori mai multe telefoane dec\u00e2t o f\u0103cea \u00een mod obi\u015fnuit. Calculul e simplu:<\/p>\n

\n

\u00cenainte de Black Friday<\/strong>: 100 telefoane v\u00e2ndute x 100 euro profit\/buc = 10.000 euro profit.<\/p>\n

\u00cen timpul lui Black Friday<\/strong>: 300 telefoane v\u00e2ndute x 50 euro profit\/buc = 15.000 euro profit.<\/p>\n<\/blockquote>\n

Cu c\u00e2t reducerea de produs e mai mare \u00een timpul lui „Black Friday”, cu at\u00e2t adaosul comercial ini\u0163ial a fost mai „nesim\u0163it” de mare; a\u015fadar, abia \u00een timpul lui „Black Friday” cump\u0103r\u0103torul rom\u00e2n pl\u0103te\u015fte un pre\u0163 mai apropiat de realitate pentru produsul achizi\u0163ionat prin promo\u0163ie.<\/p>\n

\u00cen al doilea r\u00e2nd, cei care \u015fi-au achizi\u0163ionat produse de Black Friday chiar aveau nevoie de ele? \u00ce\u015fi pune vreodat\u0103 cineva aceast\u0103 \u00eentrebare? Sau doar cump\u0103r\u0103m lucruri pentru c\u0103 „a\u015fa e moda”, pentru c\u0103 „toat\u0103 lumea \u00ee\u015fi cump\u0103r\u0103”? Marketingul \u00een ziua de ast\u0103zi, prin campaniile de publicitate agresive, ne manipuleaz\u0103 at\u00e2t de mult con\u015ftientul dar \u015fi subcon\u015ftientul, \u00eenc\u00e2t ne \u00eempinge s\u0103 cump\u0103r\u0103m produse de care nu avem nevoie cu adev\u0103rat. Revenim la exemplul de mai sus. Dac\u0103 telefonul costa de prima dat\u0103 150 de euro, nu era extrem de c\u0103utat \u015fi v\u00e2ndut. Dar, dac\u0103 pre\u0163ul a fost stabilit la 200 de euro \u015fi apoi redus prin „Black Friday” la 150 de euro, devine deodat\u0103 foarte c\u0103utat, doar prin manipularea unor numere. Dar mul\u0163i cump\u0103r\u0103tori nu realizeaz\u0103 acest lucru \u015fi cred c\u0103 au f\u0103cut „afacerea secolului”… Oricum, s\u0103 nu crede\u0163i c\u0103 acest marketing e doar caracteristic epocii contemporane. El se practica \u015fi \u00een vechime, chiar cu tehnici mai rudimentare, \u00eens\u0103 abia \u00een prezent el a c\u0103p\u0103tat propor\u0163ii manipulative monstruoase. Filozoful Socrate \u00een timp ce se plimba printr-o pia\u0163\u0103 din Atena \u00een timp ce v\u00e2nz\u0103torii \u00ee\u015fi l\u0103udau \u00een gura mare m\u0103rfurile (o form\u0103 primitiv\u0103 de marketing), a exclamat: „Uite c\u00e2te produse de care nu am nevoie pentru a fi fericit!”<\/em> \u015ei avea dreptate. Nici noi n-avem nevoie de toate aceste produse, care ni se v\u00e2r\u0103 \u00een g\u00e2t, pentru a fi ferici\u0163i… nu reu\u015fim dec\u00e2t s\u0103 ne autoam\u0103gim.<\/p>\n

\u00cen al treilea r\u00e2nd, legat de ideea dezvoltat\u0103 \u00een paragraful de mai sus, „Black Friday” \u00eempinge materialismul c\u0103tre o limit\u0103 a excesului generalizat. Vedeam pe la televizoare mul\u0163i comentatori \u015fi anali\u015fti care criticau cozile imense la diferite moa\u015fte, spun\u00e2nd c\u0103 Biserica \u015fi religia ne manipuleaz\u0103 con\u015ftiin\u0163ele. Dar nu \u00eei v\u0103d pe aceea\u015fi comentatori s\u0103 critice isteria „Black Friday”. Asta nu-i tot manipulare a con\u015ftiin\u0163ei, pun\u00e2nd accent pe acest iure\u015f al consumului materialist? De fapt, \u00een ceea ce prive\u015fte „Black Friday” lucrurile stau mult mai grav. Dac\u0103 \u00een cazul moa\u015ftelor, oamenii se duc s\u0103 se \u00eenchine pentru a sc\u0103pa de durerile \u015fi necazurile personale, \u00een cazul lui „Black Friday” oamenii vor s\u0103-\u015fi cumpere produse, promi\u0163\u00e2ndu-li-se c\u0103 vor fi ferici\u0163i cu ele, prin manipularea artificial\u0103 a unor pre\u0163uri. \u00cen societatea consumerist\u0103 \u00een care tr\u0103im, suntem p\u0103c\u0103li\u0163i cu fericirea pe care ne-ar oferi-o bunurile, \u00eens\u0103 aceast\u0103 satisfac\u0163ie nu va fi ob\u0163inut\u0103 niciodat\u0103. \u015ei asta pentru c\u0103 adev\u0103rata fericire vine doar din interiorul nostru, \u015fi nu din exterior. Vom fi ferici\u0163i \u015fi satisf\u0103cu\u0163i atunci c\u00e2nd iubim \u015fi suntem iubi\u0163i, atunci c\u00e2nd cunoa\u015ftem, atunci c\u00e2nd suntem lini\u015fti\u0163i \u015fi avem pace \u00een suflet.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen Statele Unite exist\u0103 \u00een mod tradi\u0163ional un „Black Friday”, „vinerea neagr\u0103”, adic\u0103 ultima zi de vineri din noiembrie \u00een care au loc reduceri semnificative de pre\u0163uri \u00een toate magazinele. Afacerea e avantajoas\u0103 at\u00e2t pentru consumatori (care iau lucruri mai … <\/p>\n

Cititi mai multe<\/a><\/p>\n","protected":false},"author":1,"featured_media":31513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2883,2833],"tags":[7296,446,9813,2514,951,7295,8,4552,5183,1611,7297,6301,427,74,873,23,2343,1312,6782],"class_list":["post-31512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-noutati","tag-black-friday","tag-china","tag-editorial","tag-faliment","tag-fericire","tag-magazine","tag-manipulare","tag-marketing","tag-materialism","tag-moaste","tag-produse","tag-profit","tag-religie","tag-romania","tag-socrate","tag-sua","tag-subconstient","tag-telefon","tag-vineri","resize-featured-image"],"yoast_head":"\nBlack Friday sau Vinerea neagr\u0103, o "orgie" ru\u015finoas\u0103 a materialismului \u00een care tr\u0103im! 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