{"id":20147,"date":"2011-09-19T12:26:30","date_gmt":"2011-09-19T09:26:30","guid":{"rendered":"http:\/\/www.lovendal.net\/wp52\/?p=20147"},"modified":"2011-09-19T12:26:30","modified_gmt":"2011-09-19T09:26:30","slug":"capitalismul-realitatea-care-ne-impinge-intr-o-valtoare-a-consumului-prin-manipulare-extrema","status":"publish","type":"post","link":"https:\/\/www.lovendal.ro\/wp52\/capitalismul-realitatea-care-ne-impinge-intr-o-valtoare-a-consumului-prin-manipulare-extrema\/","title":{"rendered":"Capitalismul, realitatea care ne \u00eempinge \u00eentr-o v\u00e2ltoare a consumului prin manipulare extrem\u0103"},"content":{"rendered":"

\"\"<\/a>Capitalismul se refer\u0103 la produc\u0163ia, distribu\u0163ia \u015fi consumul bunurilor. \u00cen forma sa pur\u0103, capitalismul este o realitate neutr\u0103 \u015fi care nu poate face niciun r\u0103u. Acest r\u0103u intervine \u00een momentul \u00een care produc\u0163ia \u00eens\u0103\u015fi devine „ra\u0163iunea de a fi” a capitalismului, \u015fi asta \u00eentruc\u00e2t capitali\u015ftii \u00ee\u015fi risc\u0103 \u00eentreg capitalul lor \u00eentr-o afacere, sper\u00e2nd s\u0103 ob\u0163in\u0103 un profit crescut din investi\u0163ia lor. Dar, s\u0103 spunem c\u0103 nici acest lucru nu este o a\u015fteptare nerezonabil\u0103. \u00cens\u0103, profitul implic\u0103 cre\u015ftere, ceea ce \u00eenseamn\u0103 c\u0103 produc\u0163ia trebuie \u00eentotdeauna s\u0103 fie crescut\u0103. O produc\u0163ie crescut\u0103 necesit\u0103 un consum \u00eenalt. Dar acest consum \u00eenalt duce la o expansiune continu\u0103 a economiei. Dac\u0103 \u00eentreg consumul va descre\u015ftere, produc\u0163ia va sc\u0103dea \u015fi ea, rezult\u00e2nd \u015fomaj \u015fi, astfel, consum \u015fi mai sc\u0103zut. Pe termen scurt, acest lucru n-ar fi at\u00e2t de r\u0103u, dar, dac\u0103 totul dureaz\u0103 prea mult, economia ar intra \u00een recesiune \u015fi \u00eentr-o depresie grav\u0103 ca \u00een anii 1930. \u015ei aici ar trebui f\u0103cut\u0103 o observa\u0163ie foarte pertinent\u0103: f\u0103r\u0103 cel de-al doilea r\u0103zboi mondial, economia lumii nu \u015fi-ar fi revenit niciodat\u0103. Cum spunea foarte bine cineva: o criz\u0103 economic\u0103 major\u0103 se rezolv\u0103 fie prin infla\u0163ie, fie prin r\u0103zboi.<\/p>\n

Vance Packard \u00een lucrarea sa celebr\u0103 „Risipitorii”<\/em> (1960) afirma la un moment dat c\u0103 „Oamenilor trebuie s\u0103 li se induc\u0103 sentimentul de a consuma din ce \u00een ce mai mult, indiferent dac\u0103 au nevoie de bunuri sau nu, c\u0103ci economia \u00een expansiune o cere”.<\/em><\/p>\n

\u00cenc\u0103 de la bun \u00eenceput vreau s\u0103 se nu se confunde termenii de capitalism<\/span> \u015fi de liber\u0103 ini\u0163iativ\u0103<\/span> (antreprenoriat<\/span>). Un t\u00e2n\u0103r care de\u0163ine un mic centru de copieri documente sau un centru de traduceri \u00eentr-un ora\u015f reprezint\u0103 defini\u0163ia clasic\u0103 pentru liber\u0103 ini\u0163iativ\u0103. Corpora\u0163ii gigant ca Metro sau Petrom-OMV reprezint\u0103 capitalism. Competi\u0163ia dintre indivizi sau grupuri de indivizi \u00eentr-o societate este natural\u0103 \u015fi din ea beneficiaz\u0103 societatea. Dar, \u00een capitalismul clasic nu exist\u0103 competi\u0163ie \u00een sensul \u00een care o percep oamenii obi\u015fnui\u0163i. Exist\u0103 doar interese financiare uria\u015fe, iar oamenii obi\u015fnui\u0163i nu joac\u0103 niciun rol \u00een existen\u0163a acestor corpora\u0163ii – \u015fi doar atunci c\u00e2nd exist\u0103 doar „pierderi colaterale” (\u00een cazul concedierilor colective, c\u00e2nd afacerea nu mai merge at\u00e2t de bine). Pentru capitalism, \u00een acest caz, oamenii nu reprezint\u0103 dec\u00e2t ni\u015fte de\u015feuri…<\/p>\n

Care e instrumentul principal de influen\u0163are a consumului de c\u0103tre capitalism? Marketingul \u015fi publicitatea. Despre publicitatea agresiv\u0103 a scris \u00eenc\u0103 din anul 1931, economistul Chamberlin, \u00een perioada c\u00e2nd ea se afla la \u00eenceputuri:<\/p>\n

„Cump\u0103r\u0103torul nu se poate ap\u0103ra \u00eempotriva publicit\u0103\u0163ii agresive care pur \u015fi simplu \u00eel dezarmeaz\u0103 (…) Publicitatea nu este una informativ\u0103, ci manipulativ\u0103”.<\/em><\/p>\n

Voi \u00eenc\u0103 mai crede\u0163i \u00een beneficiile capitalismului? De ce nu putem tr\u0103i dup\u0103 principiile filozofului Socrate care, afl\u00e2ndu-se \u00een pia\u0163\u0103 \u015fi v\u0103z\u00e2nd c\u00e2te produse se pot g\u0103si pe tarab\u0103, ar fi exclamat: „Ce multe produse de care nu am nevoie pentru a fi fericit!”<\/em> Dac\u0103 ar fi tr\u0103it Socrate \u00een ziua de ast\u0103zi ar fi fost mai mult dec\u00e2t siderat v\u0103z\u00e2nd de o mie de ori mai multe produse nefolositoare…<\/p>\n","protected":false},"excerpt":{"rendered":"

Capitalismul se refer\u0103 la produc\u0163ia, distribu\u0163ia \u015fi consumul bunurilor. \u00cen forma sa pur\u0103, capitalismul este o realitate neutr\u0103 \u015fi care nu poate face niciun r\u0103u. Acest r\u0103u intervine \u00een momentul \u00een care produc\u0163ia \u00eens\u0103\u015fi devine „ra\u0163iunea de a fi” a … <\/p>\n

Cititi mai multe<\/a><\/p>\n","protected":false},"author":1,"featured_media":20149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2883],"tags":[2987,4554,4553,9813,37,8,4552,3979,873,2904],"class_list":["post-20147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","tag-capitalism","tag-cel-de-al-doilea-razboi-mondial","tag-consum","tag-editorial","tag-filozof","tag-manipulare","tag-marketing","tag-publicitate","tag-socrate","tag-somaj","resize-featured-image"],"yoast_head":"\nCapitalismul, realitatea care ne \u00eempinge \u00eentr-o v\u00e2ltoare a consumului prin manipulare extrem\u0103 - Secretele lui Lovendal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lovendal.ro\/wp52\/capitalismul-realitatea-care-ne-impinge-intr-o-valtoare-a-consumului-prin-manipulare-extrema\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capitalismul, realitatea care ne \u00eempinge \u00eentr-o v\u00e2ltoare a consumului prin manipulare extrem\u0103\" \/>\n<meta property=\"og:description\" content=\"Capitalismul se refer\u0103 la produc\u0163ia, distribu\u0163ia \u015fi consumul bunurilor. \u00cen forma sa pur\u0103, capitalismul este o realitate neutr\u0103 \u015fi care nu poate face niciun r\u0103u. 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