{"id":11112,"date":"2010-02-09T08:15:58","date_gmt":"2010-02-09T06:15:58","guid":{"rendered":"http:\/\/www.lovendal.net\/wp52\/?p=11112"},"modified":"2010-02-09T08:16:22","modified_gmt":"2010-02-09T06:16:22","slug":"chiar-si-gigantii-fac-greseli-monumentale","status":"publish","type":"post","link":"https:\/\/www.lovendal.ro\/wp52\/chiar-si-gigantii-fac-greseli-monumentale\/","title":{"rendered":"Chiar \u015fi gigan\u0163ii fac gre\u015feli monumentale!"},"content":{"rendered":"<p><a href=\"https:\/\/www.lovendal.ro\/wp52\/wp-content\/uploads\/2010\/02\/toyota_logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11113\" title=\"toyota_logo\" src=\"https:\/\/www.lovendal.ro\/wp52\/wp-content\/uploads\/2010\/02\/toyota_logo.jpg\" alt=\"toyota_logo\" width=\"298\" height=\"214\" srcset=\"https:\/\/www.lovendal.ro\/wp52\/wp-content\/uploads\/2010\/02\/toyota_logo.jpg 375w, https:\/\/www.lovendal.ro\/wp52\/wp-content\/uploads\/2010\/02\/toyota_logo-300x215.jpg 300w\" sizes=\"auto, (max-width: 298px) 100vw, 298px\" \/><\/a>C\u00e2nd eram student, \u00eemi spunea profesorul meu de management cum s-a dus la firma &#8222;Tehnoton&#8221; din Ia\u015fi, pentru a consulta conducerea \u00eentreprinderii \u00een afacerile sale. Asta era pe la \u00eenceputul anilor &#8217;90, atunci c\u00e2nd &#8222;Tehnoton&#8221; scotea celebrele radio-uri &#8222;Gloria&#8221; (v\u0103 mai aminti\u0163i de ele?), ale c\u0103ror v\u00e2nz\u0103ri se cam duceau pe apa s\u00e2mbetei. Ei bine, se duce profesorul meu de management \u00een biroul directorului general. C\u00e2nd colo, \u00een biroul directorului, ce crede\u0163i c\u0103 se afla? Un radio-casetofon performant marca &#8222;Sony&#8221;. \u00cen birou nu exista nici m\u0103car un singur radio &#8222;Gloria&#8221;. \u015ei atunci, profesorul meu de management \u00eei spune diretorului:<em> &#8222;Dac\u0103 dvs., \u00een propriul birou, nu folosi\u0163i radio-ul f\u0103cut de dvs., atunci cum crede\u0163i c\u0103 ceilal\u0163i oameni ar cump\u0103ra acest produs? Dac\u0103 dvs. nu ave\u0163i \u00eencredere s\u0103 folosi\u0163i propriul produs, cum crede\u0163i c\u0103 poten\u0163ialii cump\u0103r\u0103tori ar avea?&#8221;<\/em><\/p>\n<p>Asta e o lec\u0163ie de marketing esen\u0163ial\u0103. Culmea e c\u0103 nu se \u00eent\u00e2mpl\u0103 doar \u00een Rom\u00e2nia, ci apare \u015fi la marile corpora\u0163ii interna\u0163ionale, ale c\u0103ror pre\u015fedin\u0163i n-ar trebui s\u0103 fac\u0103 asemenea gafe. A\u015fa cum a f\u0103cut zilele trecute la summitul de la Davos pre\u015fedintele Toyota, Akio Toyoda, care, dup\u0103 ce-a r\u0103spuns unei \u00eentreb\u0103ri a ziari\u015ftilor, s-a urcat \u00eentr-o ma\u015fin\u0103&#8230;.Audi Q7 \u015fi a plecat! Cum po\u0163i s\u0103 oferi \u00eencredere propriilor clien\u0163i s\u0103 cumpere Toyota, dac\u0103 tu, pre\u015fedintele Toyota, te sui \u00eentr-o ma\u015fin\u0103 Audi? Mi se pare o gaf\u0103 monumental\u0103!<em> <\/em>\u015ei eu care credeam c\u0103 doar \u00een Rom\u00e2nia au loc asemenea gre\u015feli&#8230;<em><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e2nd eram student, \u00eemi spunea profesorul meu de management cum s-a dus la firma &#8222;Tehnoton&#8221; din Ia\u015fi, pentru a consulta conducerea \u00eentreprinderii \u00een afacerile sale. Asta era pe la \u00eenceputul anilor &#8217;90, atunci c\u00e2nd &#8222;Tehnoton&#8221; scotea celebrele radio-uri &#8222;Gloria&#8221; (v\u0103 &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Chiar \u015fi gigan\u0163ii fac gre\u015feli monumentale!\" class=\"read-more button\" href=\"https:\/\/www.lovendal.ro\/wp52\/chiar-si-gigantii-fac-greseli-monumentale\/#more-11112\" aria-label=\"Cite\u0219te mai multe despre Chiar \u015fi gigan\u0163ii fac gre\u015feli monumentale!\">Cititi mai multe<\/a><\/p>\n","protected":false},"author":1,"featured_media":11113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2883],"tags":[2932,9813,329,580,232,2931,2930],"class_list":["post-11112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","tag-audi","tag-editorial","tag-iasi","tag-masina","tag-radio","tag-tehnoton","tag-toyota","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chiar \u015fi gigan\u0163ii fac gre\u015feli monumentale! - Secretele lui Lovendal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lovendal.ro\/wp52\/chiar-si-gigantii-fac-greseli-monumentale\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiar \u015fi gigan\u0163ii fac gre\u015feli monumentale!\" \/>\n<meta property=\"og:description\" content=\"C\u00e2nd eram student, \u00eemi spunea profesorul meu de management cum s-a dus la firma &#8222;Tehnoton&#8221; din Ia\u015fi, pentru a consulta conducerea \u00eentreprinderii \u00een afacerile sale. 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